Marketing global marketing/ Global Marketing (Spanish Edition)
Marketing global marketing/ Global Marketing (Spanish Edition)...
Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)
The start-to-finish guide to winning direct marketing campaigns! * Proven techniques for planning an effective campaign. * Monitoring your campaign's effectiveness and efficiency — and improving your response rates. * Building your customer database: your organizat...
The latest in direct marketing.(DIRECT/RELATIONSHIP MARKETING): An article from: Agri Marketing
DIRECT MARKETING EVOLVES by Jeff Hammond Rhea & Kaiser Marketing Communications, Naperville, IL jeff_hammond@rkconnect.com For some marketers, direct marketing lives in the narrow back alleys of the marketing mix ... the scary character who jumps out of the mailbox shou...
Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing (Guerilla Marketing Press)
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla mark...
Brand Hijack: Marketing Without Marketing
This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfürth, a marketer who helps brands like Dr. Martens and Napster "appear like serendipitous accidents," advocates the "brand hijack," a process of allowing customers to shape b...
Brand Hijack: Marketing Without Marketing
This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfürth, a marketer who helps brands like Dr. Martens and Napster "appear like serendipitous accidents," advocates the "brand hijack," a process of allowing customers to shape b...
The Art and Science of Marketing: Marketing for Marketing Managers
The Art and Science of Marketing: Marketing for Marketing Managers...
Enterprise Marketing Management: The New Science of Marketing
Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution. The revolution is marketing that works, marketing that sells. Buildin...
Relationship Marketing: AND Relationship Marketing, Exploring Relational Strategies in Marketing: Management of Customer Relationships
Reviewers comments: "This book represents a significant contribution to the literature and will be of benefit in particular to students who are studying relationship marketing from an academic perspective. The academic material is rigorous and superior to many other tex...
Direct marketing & list rental.(MARKETING SERVICES)(Directory): An article from: Agri Marketing
AGCALL INC. 251 Midpark Blvd S.E., Ste 150, Calgary, AB T2X 1S3; 403/256-1229,877/273-4333, FAX: 888/861-8333 Web site: www.agcall.com Year established: 1988 Number of employees: 14 Pres/CEO: Gordon Butcher (g.butcher@agcall.com) VP, Sls & Mktg: Arron Madson (a.madson@a...