The Brand Coaches: a bulletproof brand: the Brand Coaches outline the steps needed to create a memorable, five-dimensional signature brand.: An article from: Tea & Coffee Trade Journal

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The number of companies in any business category across the globe practicing true sensory branding can be counted on two hands. The Brand Coaches are the first to admit that it is extremely hard to craft a five-sense synergy. It is our mission to seek out those visionary few who have picked up on the brilliance of Starbucks in multi-sensory branding and applied it to their own brand. How do you transfer an emotion communicated by one sense to another, ensuring a positive synergy that creates the elusive coffee house experience every specialty coffee business owner claims they are providing for their customers?